Recruiters search LinkedIn like Google. Your profile needs to be optimized for their search queries.
Headline
Not just your job title. Include: role + specialty + value. 'Senior Product Manager | B2B SaaS | Grew ARR from $2M to $15M.' Recruiters search headlines first.
About Section
First 3 lines visible without 'See more.' Make them count. What you do + who you help + your results. Include keywords from job descriptions you want.
Experience
Same rules as resume: achievements with metrics, not duties. LinkedIn allows multimedia — add presentations, links, and images.
Skills & Endorsements
Pin your top 3 skills. These match recruiter searches. Ask colleagues to endorse specific skills — not just 'Microsoft Office.'
Our LinkedIn optimizer can analyze and improve your profile. Pair it with resume review for a complete career refresh.